Contemporary authors, particularly independently-published authors or ones published by small presses, face seemingly unlimited obstacles to finding readers for their books.
Some are as simple and as critical as quality. Some fall under personal taste or prejudice. Readers have many valid reasons for rejecting a book.
For authors, it is a multifaceted problem including everything from marketing to the widespread availability of free entertainment.
Writers in my Catholic fiction niche have additional obstacles. The secularization of society, the predominance of Evangelical Christianity in American publishing, the hunger for Catholic catechesis following what author Mara Faro calls “the Felt Banner Years,” and, finally, what I’ll call the Tolkein/O’Connor factor. (The belief that everything contemporary falls short of these Catholic literary greats and is therefore not worth reading.)